South African Manual for Outdoor Advertising Control

Based on a research project undertaken by Prof. W.F. van Riet from the Department of Landscape Architecture at the University of Pretoria on behalf of the Department of Environmental Affairs and Tourism and the Department of Transport.

Compiled and published by the Department of Environmental Affairs and Tourism Directorate: Environmental Impact Management Directorate: Sustainable Development

April 1998

Editor: Frans Jordaan
fjordaan@ozone.pwv.gov.za

Acknowledgements
Numerous interested and affected parties were consulted in the development of this manual. The time, inputs and expertise so willingly given by those consulted are gratefully acknowledged. These contributions have been critical in obtaining a balanced approach between development and conservation.

Photographs
All photographs by Frans Jordaan unless mentioned otherwise. The Department of Environmental Affairs and Tourism does not endorse any products, services or enterprises. The advertisements and signs photographed were chosen only because they were considered to be representative examples to illustrate the different sign types.

Copyright
No part of this publication may be reproduced in any manner without full acknowledgement of the source.

ISBN: 0-621-27343-0

Table of Contents

Important note! You will need Acrobat Reader for most of this site. Although the order and contents of the site is true to the original document, the page numbers of the PDF files may not always correspond with that of the hardcopy version.

Foreword

Definitions

Section One: Background Information (PDF)

1.1 Introduction

1.1.1 Nature and extent of outdoor advertising
1.1.2 The role and function of the South African Manual for Outdoor Advertising Control (SAMOAC)
1.1.3 Objectives of SAMOAC
1.1.4 Advantages of SAMOAC
1.1.5 Requirements for an advertising control manual

1.2 A model for SAMOAC

1.2.1 Classification
1.2.2 Evaluation
1.2.3 Control

Section Two: Practical Framework for Control (PDF)

2.1 How to use SAMOAC

2.2 Type of sign (PDF)

2.2.1 Class one: Billboards and other high impact free-standing signs (PDF)
2.2.2 Class two: Posters and general signs (PDF)
2.2.3 Class three: Signs on buildings, structures and premises (PDF)
2.2.4 Class four: Signs for the tourist and traveller (PDF)
2.2.5 Class five: Mobile signs (PDF)

2.3 Spatial entities: Landscape types and areas of control (PDF)

2.3.1 Natural landscape - Areas of maximum control (PDF)
2.3.2 Rural landscape - Areas of maximum control (PDF)
2.3.3 Urban landscape - Areas of maximum control (PDF)
2.3.4 Urban landscape - Areas of partial control (PDF)
2.3.5 Urban landscape - Areas of minimum control (PDF)
Relationship between areas of control and landscape types (PDF)
Advertising Opportunities (PDF)

2.4 Guidelines for control (PDF)

2.4.1 General conditions and principles
2.4.2 Guideline sheets

Class 1 (PDF)
Class 2 (a - c) (PDF)
Class 2 (d - g) (PDF)
Class 3 (a - d) (PDF)
Class 3 (e - g) (PDF)
Class 3 (h - i) (PDF)
Class 3 (j) (PDF)
Class 3 (k) (PDF)
Class 3 (l - m) (PDF)
Class 4 (PDF)
Class 5 (PDF)